SURV Group — Mystery Shopping & Guest Experience | South Africa

Africa & UAE's Mystery Shopping & Guest Experience Partner

Elevating Hospitality.
Protecting Your Brand.

SURV is Africa & UAE's hospitality mystery shopping and guest experience partner, helping hospitality businesses see their service through their guests' eyes, and staff their teams with confidence.

What We Do

We're passionate about one thing above all: helping hospitality businesses across UAE and Africa deliver an exceptional guest experience. We do it through mystery shopping, guest experience consulting, and the right people on the ground.

We help our clients to:

  • ✓ See their business through their guest's eyes, anonymously and honestly
  • ✓ Identify the gaps that reviews and complaints don't always explain
  • ✓ Act on real findings through training, consulting and the right staff

Every assessment, every placement and every engagement is handled in-house, with discretion and quality as our highest priority.

You're in good company

We're proud to partner with an ever-growing, diverse range of clients across the hospitality industry.

Three ways we serve you

Mystery shopping, consulting and staffing: all delivered to the same uncompromising standard.

Mystery
Shopping

Anonymous assessments of your guest journey, measured against the standards your brand promises.

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Service Standards
& Training

Hands-on support to build, embed and train your team on the standards that protect your reputation.

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Hospitality Staffing
& Recruitment

On-demand, contract and permanent hospitality staff. Vetted, reliable, and ready when you need them.

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How does your venue
really perform?

Your team thinks they're delivering. Your regulars aren't complaining. But are your service standards actually meeting the expectations of today's discerning guest, or just meeting your own?

SURV's anonymous Guest Experience Assessment places a trained assessor in your venue as a genuine guest, observing every touchpoint from reservation to farewell, benchmarked against luxury hospitality standards. You receive a written findings report with clear, prioritised recommendations.

Anonymous assessment 100% objective
Fine dining table setting with an expert SURV assessor observing service standards in an upscale restaurant
Where We Operate

The same standard,
across three territories.

From Cape Town's fine dining rooms to Dubai's luxury hotels, it's the same expert eye, the same trusted assessors, and the same uncompromising standard of guest experience.

South Africa

All 3 Services · ZAR Pricing

Founded Here · Est. 2019

All three services: mystery shopping, staffing & recruitment, and service consulting, delivered with local assessors, ZAR pricing, and teams across major cities.

Africa

2 Services · USD · Contact for Pricing

Expanding Across the Continent

Mystery shopping and service consulting for restaurants, boutique hotels, game lodges, safari camps and resorts, with programmes scoped individually per location.

UAE

2 Services · AED · Contact for Pricing

Operating Since 2019 · Powered by Magnify

The same trusted assessor community and proprietary platform, now under SURV Group. Serving Dubai, Abu Dhabi and across the Emirates.